The value-added information related to your product or service is the glue. Using the WeChat official account to share industry trends and know-how is another common WeChat marketing strategy. The goal of a WeChat marketing strategy is to give the WeChat official account character and story so that it becomes “an interesting person that you want to talk to”.īrand story and core value must be told repeatedly but in different ways. No matter the published content is for the account’s followers (subscribers) or for a potential new audience who might follow your account after reading, the content must be up-to-date, telling the brand story or product information precisely, readable, entertaining, and sharable. WeChat becomes a top-ranking Chinese social media platform not because people like reading website-like content on it. Surely, it is not as active as their social media accounts. However, not all websites, or we shall say most companies’ websites have the most boring content. The latest trend is, many websites include a Blog section for more industrial information and know-how. If you think in this way, you are in the wrong direction.Ī website, for a company or a brand, contains general high-level information. Get a translator, make my website a total offline Chinese version, register a WeChat official account, and control+C, control+V – That’s the basis of the WeChat marketing strategy! #1 WeChat marketing strategy starts from moving my website to the WeChat official account in Chinese Let’s see these top 6 common misunderstandings. Many people have misunderstandings about WeChat and the marketing strategy for this top Chinese social media platform? In detail, involves content marketing, channel marketing, brand sponsorship, online and offline marketing campaigns, mini-programs, and many more.īefore we talk about WeChat marketing strategy, first make sure you have registered and verified a WeChat official account correctly. With the new figures in 2020, WeChat marketing strategy means how to engage with WeChat’s 1.16 Billion monthly active users with its over 20 million official accounts.
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